TheSoul Group

TheSoul Group (formerly TheSoul Publishing) is a creator business platform with three companies: TheSoul Media, a social content producer; Underscore Talent, a talent management and creator services firm; and Mediacube, which offers creator services with a payment platform. Its channels include 5-Minute Crafts, Bright Side and 123 GO!.

The website describes the group's business as digital content production, talent management and creator financial services. It names creators and brands as the audience for its work, with content distributed on YouTube, Facebook, Instagram, Snap and TikTok. The site does not describe its pricing or revenue model in detail.

The company was founded in 2016 as TheSoul Publishing, which launched in Limassol, Cyprus, and is headquartered in Cyprus, with production studios and offices across Europe and the United States. The website reports 100B monthly views and 15K influencers. Open roles listed on the careers pages include creative producer, video editor, AI creator, GTM and client deployment positions, many of them remote.

Product: Social video content production studios, talent management (Underscore Talent), and creator payments platform (Mediacube).