Zona retail

Obuv Zóna sells women's and men's footwear through physical stores and the obuvzona.cz e-shop. Its range includes third-party brands such as Rieker and Wonders, and its own women's shoe brand, Petra Steyrer, which the website describes as made for the Czech foot.

The customers are women and men in the Czech Republic who buy everyday and work footwear. Revenue comes from shoe sales through the stores and the online shop; the website also mentions free delivery from 2,000 CZK and in-store fitting advice.

The business started in 2006 with a single shop in Kladno, according to the website, and is described as a family company led by its founder Petra Steyrerová. The About page lists 18 stores, while the careers page mentions 20 branches. The company is hiring sales specialists for stores in Praha, Jihlava and Kladno.

Product: Footwear sold through 18 stores and the obuvzona.cz e-shop, including the own Petra Steyrer women's shoe line.